A PRINT PIECE IS A PHYSICAL THING.
Magazines and newspapers can stay in houses or offices for months or even years, while internet ads can disappear into cyber space instantaneously.
THERE IS SOMETHING ABOUT PRINT THAT GIVES A SENSE OF LEGITIMACY.
The saturation of popups and banner ads on the web can be overwhelming and the fear of spam and viruses is enough to make people weary of clicking. There is no imminent danger in a print ad.
PRINT ADS ARE EXCELLENT FOR SOLIDIFYING YOUR BRAND IDENTITY.
Your ads should have a consistent aesthetic in terms of fonts, colors and types of images to establish brand recognition.
Mrs. Mayborn and Terry Gandy, KDH vice president and general manager, began making the necessary purchases within the last decade to provide a high-quality commercial printing operation. A 16-unit DGM 850 press and GMI color control has put the company in a highly competitive position in the industry.